Federal-Mogul’s Champion Spark Plugs help Power NASCAR Busch Series Race
68,000 cheering fans saw an action-packed and controversial finish to
Canada’s first-ever NASCAR Busch Series race as
Kevin Harvick’s Champion Spark Plug-powered #21 Chevrolet took the checkered
flag in the NAPA Auto Parts 200 at Circuit Gilles Villeneuve in
Montreal on Saturday, Aug.
4. The “Performance Driven” Champion spark plugs are manufactured and
marketed by Federal-Mogul Corporation, a global supplier of innovative
components and systems for virtually all types of vehicles.
win, the fourth of the year for the defending Busch Series champion, came amid
controversy related to a late-race bump that sent then-leader Robby Gordon into
a spin and brought out the caution flag. Harvick raced to victory on the
restart, adding to the Champion brand’s 100th anniversary celebration.
plugs helped power Harvick’s Busch Series title in 2006 and have provided the
spark for five NASCAR Cup Series champions since 2000.
exciting win was the perfect way to introduce NASCAR competition to Canadian
racing fans and to involve millions of racing enthusiasts in the Champion
brand’s 100th anniversary celebration,” said Tim Nelson, director of
is celebrating the Champion centennial with a variety of innovative promotions,
sponsorships and special offers. The brand’s new AlwaysAChampion.com global Web
site enables visitors to learn about talented young racing professionals, watch
exciting new motorsports videos, access free online and mobile downloads, look
up Champion parts, and play the “Crew Chief Challenge” interactive
driving skills competition. Through Aug. 15, 2007, visitors also can enter the
“Champion 100 Performance Driven Sweepstakes” for a chance to win one
of more than 100 limited-edition prizes.
Champion brand is marking its performance-driven heritage by looking forward to
the next generation of innovative products for the automotive industry. The
brand’s iconic red-and-black “bowtie” logo – already a familiar sight
for millions of consumers worldwide – will gain unprecedented exposure
throughout the campaign at racing venues, in service garages, parts stores,
national retail locations and other locations.