Digital Rapids to Encode Web and Mobile Content for IBC TV News for Fourth Year

Digital Rapids a developer of scalable solutions for content ingest, encoding,
transcoding, protection and delivery has again been chosen to provide
encoding services for the IBC TV News web presence and mobile delivery.

As it has
during the three preceding IBC exhibitions, Digital Rapids will be responsible
for the timely encoding and delivery of news stories to the site, both as daily
packages and up-to-the-minute web exclusives. Digital Rapids will again also be
responsible for the encoding of selected stories to 3GPP and MPEG-4 formats for
download to mobile devices such as cell phones.

Encoding
for IBC TV News will be performed using a Digital Rapids StreamZ™ media
encoding system. Stories will be fed to StreamZ live via SDI from the IBC TV
News edit suites, and encoded in real time. StreamZ will then automatically
transfer the files to the hosting servers for audience delivery.

StreamZ
encoding solutions combine powerful capture and pre-processing hardware with
the intuitive Stream software, delivering real-time, multi-format media
encoding, transcoding and streaming for applications including IPTV, VOD,
mobile distribution and more. The advanced, hardware-based video processing
features – including motion adaptive de-interlacing, filtering, and 3D
motion-adaptive noise reduction – enable optimum quality and the most efficient
use of bandwidth in the compressed result.

“We have
enjoyed working with the IBC TV News team for the past three years, and are
pleased to continue delivering high-quality encoding for the IBC TV News
audience,” said Clive Vickery, Managing Director of Digital Rapids.

The
complete line of Digital Rapids products, including StreamZ, will be showcased
at IBC 2007 on stand number 7.641. StreamZ will also be demonstrated in stand
IP342 in the new IBC IPTV Zone. For more information on Digital Rapids
products, please visit www.digital-rapids.com.