Bluefish444 and KulaByte enter OEM agreement to provide encoding and transcoding solution for uncompressed HD and SD video

Bluefish444
announced that it has entered into a joint original equipment manufacturer
(OEM) and sales memorandum of understanding with KulaByte to embed KulaByte’s faster-than-real-time
TimeSlice technology within Bluefish444’s Symmetry software, thereby creating a
multi-format capturing, encoding and transcoding solution for uncompressed HD
and SD video. In addition, Kulabyte will qualify and sell
Bluefish444 Symmetry input/output (I/O) cards, and will also incorporate OEM
versions of the Bluefish Symmetry technology into its own turnkey professional
video products to be sold through resellers and integrators.

Symmetry
is Bluefish444’s Windows-based acquisition, review and playout solution that is
bundled free with every Bluefish444 2K/HD/SD retail video card. Symmetry is
utilized frequently in the broadcast graphics and 4:4:4 digital intermediate
(DI) markets for multi-format uncompressed acquisition, review and playout.

Kulabyte’s
TimeSlice technology delivers faster than real-time encoding, noticeably
improved picture quality and significant bandwidth savings. Digital media
creators can encode, and distribute digital content at speeds more than 12
times faster than standard industry platforms at comparable prices.

By
incorporating the KulaByte TimeSlice technology within Symmetry, Bluefish444
will offer a scaleable, faster-than-real-time uncompressed encoding and
transcoding solution for formats such as DV, AVI, MPEG2, QuickTime, H.264, WMV
and FLV using Bluefish444 video cards for uncompressed video I/O.

“The
KulaByte TimeSlice technology is processor scaleable, which offers our
customers tremendous flexibility. It enables them to build an encoding
and transcoding configuration to their own requirements, knowing that the more
processors they add, the more efficient their encoding will become”, said
Craige Mott, Managing Director of Bluefish444. “Bluefish444 differentiates
itself in the market by the quality of the uncompressed video it produces, and
the integration of Kulabyte’s TimeSlice technology with Symmetry will enable
superior quality solutions for our retail card customers.”

“Bluefish444
is a leader in high end, high quality professional I/O cards. We are excited
about partnering with them to help grow the market for lower-cost HD video
solutions. Kulabyte’s TimeSlice technology will help expand Bluefish
Symmetry’s functions to a more robust encoding and transcoding tool for a wide
variety of codecs,” said Chris Gottschalk, co-founder and chief technology
officer of Kulabyte. “Bluefish444 customers can now realize
faster-than-real-time encoding speeds and higher quality with live HD streaming
in H.264 or VP6 for Adobe Flash Media Player 9.”

Bluefish444
video cards with KulaByte TimeSlice technology is expected to be available in
the 1st Quarter 2008.

Bluefish444
retail video cards and Symmetry software are available from authorised
resellers worldwide. See www.bluefish444.com for details.