Sports Illustrated Selects Gotuit For 2007 Heisman Watch

Gotuit, a provider
of video discovery, navigation, and monetization technologies, announced
Time Inc.’s Sports Illustrated has expanded its relationship with Gotuit to
power their broadband video experience focused on the chase for the 2007 NCAA
Heisman Trophy.

The latest of SI.com’s FilmRooms, the 2007 Heisman Watch (http://sportsillustrated.cnn.com/football/ncaa/specials/heisman/2007
/video/) provides viewers with a searchable database of video highlights
from the top NCAA football players organized by player, position, school, or
Sports Illustrated’s exclusive rankings.

“Continuing
our line of FilmRooms, the 2007 Heisman Watch site gives college football fans
the unique combination of SI’s editorial perspective matched with compelling
video highlights. Gotuit’s powerful video technology lets fans easily discover
and share the highlights they are most interested in,” said Stacey Vollman, VP/General
Manager, SI.com. “The FilmRoom has become one of the most popular sections of
our site, and we will continue to introduce new products in the coming months.”

Key
features of 2007 Heisman Watch on SI.com, powered by Gotuit, include: video
highlights of the top 20 college football players accessible by player, school,
position, or SI’s rankings

Instant
access to favorite highlights; jump inside a video directly to a player’s 2006
summary or statistics and

deep video
search and navigation capabilities across the entire video library.

“We are
thrilled to follow up on our NFL and NBA draft products with Sports Illustrated
with this latest release,” said Dan Gill, Vice President of Business
Development for Gotuit. “SI is taking great advantage of our flexible ability
to serve in-stream video ads that go beyond the standard pre-roll, combined
with our superior viewing experience, to deliver a compelling and lucrative
application.”

Available
through SI.com and SIKIDS.com (http://www.sikids.com/heismanvideo/),
the 2007 Heisman
Watch is free to all visitors and is supported by targeted video advertising.