Wake Forest football stadium to be called BB&T Field
University and BB&T Corporation announced a
10-year agreement to rename the
Forest football stadium as “BB&T Field at
beginning with the 2008 season.
renaming ceremony for the 31,500-seat stadium between Reynolds and Deacon
boulevards currently known as Groves Stadium will be held between the first and
second quarters of the Deacons’ 2007 home-opening game against
Nebraska on Saturday.
BB&T Chairman and CEO John A. Allison and WFU President Nathan O. Hatch will
be present for the event.
University and BB&T are both major hometown
institutions,” said Ron Wellman, director of athletics at
“We both share the same vision of
in terms of values, ideals and a future vision for the community.”
the naming rights for the
Forest football stadium
is another significant step for the company in its growing and more focused sports
marketing program. BB&T is also involved in NASCAR, college and high school
sports, minor league baseball events and the NFL.
was recently granted naming rights to an 11-field soccer complex just outside
Winston-Salem, one of the premier soccer facilities in
North Carolina, officially named last month as ”
proud of our close relationship with
and the Demon Deacons athletics program,” said BB&T Chief Marketing
Officer Steve Wiggs. “This agreement takes BB&T’s long association
with the university to a higher level, just as the football team is realizing its
best performance ever on the field.
Forest alumni everywhere are proud of last
season’s ACC champions, and I hope our clients and employees will feel an added
sense of pride and home field advantage every time they see BB&T Field at
Forest football games has soared over
the last six years, consistent with the arrival of head coach Jim Grobe. In
2006, the Deacons played at home in front of three of the top 10 crowds in
stadium history. The Deacons averaged 32,515 fans per home game last year to
break the school record for season average. WFU has broken its season
attendance average in three of the last four years.
Deacon head football coach Jim Grobe said, “We are very appreciative of
the support for our football program from BB&T. Their support is a key to
our success and keeps
Forest football on the