ESPN and Time Warner Cable Announce Digital Basic Distribution for ESPN Deportes in New York and New Jersey

Underlining
their commitment to serving the Hispanic community, ESPN and Time Warner Cable
announced the addition of 24-hour Spanish-language network ESPN Deportes
to Time Warner Cable’s digital basic channel line-up in
New
York and

New Jersey
as of October 15th. The channel will be available as a Free Preview
starting September 15th. ESPN Deportes is now available to approximately
5 million homes, 3.7 million of which are U.S. Hispanic households.

“Sports
play such an important role in the Latino culture,” said Lino Garcia, general
manager, ESPN Deportes. “Our goal is to offer high-quality sports content
to an audience that has historically been underserved and this is a great step
forward in our effort to making the network available for Latino sports fans
nationwide. With an unmatched mix of marquee live events, ESPN Deportes
will become the primary viewing destination for Latino sports fans in

New York.”

Added
David Preschlack, executive vice president, Affiliate Sales and Marketing,
Disney and ESPN Media Networks: “The growth of ESPN Deportes through digital
basic distribution offers tremendous value to more than a million consumers in
the New York Area, as well as to Time Warner Cable and our advertisers.
We look forward to working with more systems nationwide to offer ESPN Deportes
and its incredible line-up of Spanish-language programming on the same level of
service as Time Warner Cable of
New York and

New Jersey.”

ESPN
Deportes will be available to more than one million Time Warner Cable of
New York and

New
Jersey digital basic customers on channel 173.
The network will be positioned adjacent to other ESPN networks on Time Warner
Cable’s digital basic channel line-up in
New York
and

New Jersey,
including the recently launched ESPNU (170), ESPN Classic (171) and ESPNEWS
(172).

ESPN
Deportes features more than 1800 live and/or original hours of Spanish-language
sports programming presented annually. The network telecasts a variety of
sports programming including Major League Baseball, exclusive winter baseball
from the Dominican Republic, Mexico and Venezuela; NBA, Monday Night Football,
the most extensive Spanish-language coverage of the UEFA Champions League,
Mexican First Division Soccer, Wimbledon, IRL Indy Car Series, NASCAR Busch
Series, ONEFA (College Football from Mexico); Liga Mexicana de B isbol (summer
baseball from Mexico); EURO 2008 and much more.

”Cable
television is all about choice, and we’re happy to provide our customers with a
variety of multicultural, in-language programming. Adding ESPN
Deportes offers customers an even wider array of sports programming that sports
enthusiasts are sure to embrace,” stated Barbara Kelly, senior vice
president and general manager, Time Warner Cable of New York and New
Jersey. “ESPN Deportes is enjoyed by Spanish-speaking and
mainstream viewers alike. Adding them to our digital platform gives over
one million Time Warner Cable customers access to their extensive sports coverage
and original programming,” added Ms. Kelly.