ESPN College GameDay’s Kirk Herbstreit and Chris Fowler to Blow the Whistle on NCAA Football Hot Topics Exclusively on AT&T 3G Wireless Handsets

Can’t get
enough college football? Neither can AT&T. The company announced that it’s
teaming up with popular ESPN College GameDay host Chris Fowler and analyst Kirk
Herbstreit this fall for “Confessions of a College Football Junkie,”
a series of weekly video clips available exclusively on AT&T 3G wireless
handsets.

America’s
favorite college football experts will go out of bounds and off the cuff on all
things college football and deliver it straight to the mobile screens of
AT&T customers.

“This
is a great addition to the mobile video content lineup for AT&T customers
who love everything about Saturday mornings during football season,” said
Dave Garver, executive director of Business Development and Wireless
Sponsorships for AT&T’s wireless unit. “This relationship with Chris
and Kirk allows us to offer their expertise to the wireless phones of
passionate college football fans.”

“Confessions
of a College Football Junkie” features passionate and unique discussions
available exclusively to AT&T customers. The two-minute videos are
available every Saturday morning throughout college football season. They begin
at 10 a.m. ET and take fans up close and personal with Herbstreit and Fowler as
they discuss a host of college football topics.

“College
football fans can never get enough of their favorite teams, players and
perspectives,” said Herbstreit. “We’re excited to give AT&T
customers even more of the insight and content they want, all season long.”

“Kirk
and I enjoy giving fans the best and most in-depth college football coverage
around,” said Fowler. “Bringing exclusive commentary to AT&T
wireless phones lets us offer even more of what they love best about college
football anytime, anywhere.”

AT&T
customers can access the “Confessions of a College Football Junkie”
videos on their AT&T 3G wireless handsets through the following steps:

1) Access
CV from the wireless phone menu

2) Click
on Sports

3) Click
on ESPNU – Confessions of a College Football Junkie

New
two-minute video clips will be available each week of the regular season
through the conference championships in December, and two additional videos
will be available between the conference championships and the BCS National
Championship Game on Jan. 8. Fans can also access the AT&T College Football
portal on their 3G wireless phones for scoreboard updates and news, as well as
to download 3D graphics and animations, music tones, answer tones and fun packs
from their favorite schools. Each download is an entry into a sweepstakes with
101 chances to win official collegiate swag from FansEdge.com.

To access
AT&T CV content, consumers will need to purchase a 3G phone and a $19.99
MEdia Net Unlimited package.