Pappas Telecasting Launches “TuVisi n” Network
Telecasting Companies, the largest privately-held, commercial television
broadcast group in the United States, announced that its new Spanish-language
television network, dubbed “TuVisi n,” has debuted on five of the company’s
The network had a
soft launch July 1.
TuVisi n, which
means “Your Vision,” is being broadcast on Pappas stations KAZH-TV/Houston,
Texas, KTNC-TV, serving the San Francisco-Oakland-San Jose and
Sacramento-Stockton-Modesto television markets, KAZR/Reno, Nevada, KAZO/Omaha,
Nebraska, and KAZJ/Sioux City, Iowa.
programming of TuVisi n, which replaces the underperforming Azteca
programming previously broadcast on these stations, follows the Spanish
independent model successfully operating in key Hispanic markets.
TuVisi n features proven programs that are
first-run in the TuVisi n markets, obtained from the best program providers in
each genre, and are scheduled to offer an alternative to competing network
Additionally, Pappas is
working with Latino talent in the
United States to develop original
programming that is relevant to U.S. Hispanics.
operations of TuVisi n are managed by Fernando Acosta, a veteran of more than
15 years in the Spanish-language television business who has led
Spanish-language TV stations for Pappas Telecasting for nearly five years.
Pappas, Chairman and CEO of Pappas Telecasting Companies, said, “As the
Hispanic market has matured, the desire by our viewers for additional great
content has led to the development of this platform of high-value programming
choices for America’s Hispanic audience.
The model relies on a tried-and-true formula reflecting proven models
and our experience as broadcasters over four decades.”
Davis, President and COO of the company, added, “The development of this new
Hispanic programming platform with solid distribution and high-value Hispanic
programming content will give us a unique opportunity to provide an additional
great viewing experience to Hispanic audiences.”
initial launch of five stations includes three important Hispanic markets –
Houston (Hispanic DMA rank #4), San Francisco-Oakland-San
Jose (#8), and Sacramento-Stockton-Modesto (#11) – plus secondary markets with
fast-growing Hispanic populations –
By the end of 2007, Pappas expects to add 15
stations to TuVisi n.
the relationship between Pappas and Azteca America Incorporated ends in 2008,
Pappas plans to re-program KAZA-TV in
Angeles as a TuVisi n affiliate.
The programming change from Azteca to
TuVisi n in the nation’s #1 Hispanic DMA will add nearly 17.5% of U.S. Hispanic
population to TuVisi n’s footprint, bringing total coverage to nearly 40% of
the U.S. Hispanic population.
of TuVisi n’s program lineup include the following:
Gemela (Soul Mate) (M-F 7p-8p) – Novela produced by TV Globo, the renowned
production company whose novela “El Clon” earned a 30% network share when it
aired in the U.S. in 2002.
TV (M-F 6p-7p) – Entertainment show filled with explosive stories, exclusives,
controversies, debates, gossip and more.
Produced by MegaTV.
Mexican Cinema (every afternoon and evening) – The finest in classic Mexican
movies, using the highest-quality vault prints, produced by Mexico’s most
famous producers and starring the greatest Mexican and Latin American stars of all
Most of these classic movies have
not been seen in the TuVisi n’s markets in years, if ever.
These are the very best films from this
revered and celebrated genre.
Defensa (In Your Defense) (M-F 4p-5p) – An impactful and informative court show
hosted by Judge Maria del Carmen Barragan, who looks for solutions to real life
Susana (M-F 5p-6p) – Marta Susana is a nationally recognized talk-show host
with a format that teaches, entertains and motivates.
Canales Show (Sat 6p-7p) – The one and only Johnny Canales returns to TV with
his classic concerts featuring the greatest names in Tejano, Norte o, and
Regional Mexican music.
(Sat 7p) – A hilarious comedy program featuring well-known Mexican comedian
Energia and Teleritmo (weekends) – Showcasing the most popular artists in
Mexican Regional music, these programs give viewers an intimate and close up
view of their favorite musical performers as well as the latest hits on the