ESPN’s Sunday NFL Countdown Continues to Grow Its Audience

ESPN’s
Sunday NFL Countdown (11 a.m. – 1 p.m. ET) is averaging 2,258,000 households,
an increase of 11% compared to the first three weeks of last year’s season. The
show which has seen its audience grow every year since 2001, is averaging a 2.3
rating, up from 2.2. Among men 18-34, a key demo group, the show is averaging
859,000 impressions, up 33% from 648,000 at this point in 2006.

Monday
night’s Tennessee Titans vs. New Orleans Saints game on ESPN’s Monday Night
Football earned a 8.6 rating, helping ESPN “win the night” for viewership in
all the key male demos among all television networks broadcast or cable in
prime time. Data for traffic to ESPN.com’s NFL content is not yet available for
the game.

The 31-14
win by the Titans was seen in an average of 8,290,000 homes, the third most in
cable television for the year, and averaged 10,792,000 viewers (P2+). So far
this season, ESPN’s four NFL games account for the second-, third-, fourth- and
sixth-most-watched shows on basic cable in 2007 (Disney Channel’s High School
Musical 2 is No. 1 with 9.4 million HHs).

From the
kickoff of ESPN’s NFL studio programming at 4 p.m. through the conclusion of
the game, ESPN delivered 19.0 gross household coverage ratings for its MNF
coverage.

NEXT WEEK
ON MNF

Next week
on ESPN’s MNF, the New England Patriots visit the Cincinnati Bengals at 8:30
p.m.