New York Yankees Select Creative Artists Agency for New Yankee Stadium
York Yankees announced that after a thorough selection process they have formed
a global partnership with Creative Artists Agency (CAA) to bring to market
major long-term corporate sponsorships for the new Yankee Stadium, among other
business opportunities. These unique offerings will provide corporate sponsors
unparalleled association with baseball’s most historic franchise throughout the
Stadium and beyond, while preserving the rich tradition of the New York Yankees
famed ballpark, which will continue to be named and known as Yankee Stadium.
Currently scheduled for completion in time for the 2009 baseball season, the
new Yankee Stadium is a state-of-the-art, 53,000-seat (including standing room)
facility, adjacent to the current Stadium.
sponsorship platforms will enable marketers to align themselves with the rich
heritage and global appeal of the legendary New York Yankees in the largest
market in the
said Mike Levine, Co-Head, CAA Sports. “There is a trusted and long-standing
relationship between CAA and the New York Yankees, and we look forward to joining
forces to bring these valuable assets to market.”
thrilled to be associated with internationally regarded Creative Artists
Agency. CAA’s worldwide client base and global reach is extremely well-suited
for the New York Yankees and its global brand identification,” said Lonn A.
Trost, Chief Operating Officer of the New York Yankees. He continued, “Our
history, tradition and affiliation opportunities can only be enhanced in
partnering with CAA.”
Artists Agency is a full service talent agency that represents the most
creative and successful professionals working in film, television, music,
theatre, video games, and sports, and provides a range of strategic marketing
services to corporate clients.