Neo Sports cricket channel taps MSA Focus

Neo Sports, the world’s first cricket only television channel, is set to go live with pioneering broadcast management system, ForeTV from MSA Focus following the solution’s recent implementation at the broadcaster’s Mumbai headquarters. The deal, believed to be the first for ForeTV on the Indian Subcontinent, was signed following a competitive pitch process.

Neo Sports’ decision to install ForeTV was prompted by its recent success in winning a major deal to televise Indian cricket. This gives Neo Sports exclusive rights to transmit all India’s home-based cricket internationals in India

ForeTV gives Neo Sports the ability to efficiently manage the proliferation of new revenue streams that these rights will inevitably generate. Unlike traditional systems which treat each stream separately, ForeTV offers a consolidated solution for total revenue management, encompassing income from Internet Protocol Television (IPTV), advertising, sponsorship, pay-per-view (PPV), interactive (iTV) and video on demand (VOD).

As part of the core system, MSA Focus is developing a new live events scheduling module for Neo Sports and is also developing a further module to enable Neo Sports to carry out secondary events selling and capitalise on advertising opportunities in the region.

According to Rajasekharan H. Vice President of Technology and Operations at Neo Sports Broadcast Pvt Ltd. and Wojtek Rutkowski Consultant, “ForeTV will allow us to efficiently and effectively manage all our current revenue streams while also acting as an automatic content scheduler. What really attracted us, however, was the future-proofing built into the system. We are confident that ForeTV will enable us to manage the proliferation of new services and rapid rises in data growth rates which we are likely to face over the coming years.”

The Neo Sports deal is the latest in string of new contract wins for MSA Focus since it launched ForeTV last year. Global broadcasters including US-owned networks in Latin America, a playout centre in Singapore and an IPTV station in Northern Europe have already invested in the technology.

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