Hearst-Argyle Launches Next Gen Social Network Utilizing Sparta Social Networks Technology

Sparta Social Networks, a leading provider of social network
software, today announced that its client Hearst-Argyle Television, Inc. has
launched HighSchoolPlaybook.com, a first-of-its-kind product that delivers high
school sports action to all three screens — TV, web and mobile devices — by
leveraging Hearst-Argyle Television’s local and national resources.

Sparta Social Network’s Java Enterprise platform powers this highly
innovative interactive product. Organizations seeking to leverage the potential
of social networking have been turning to Sparta’s platform in growing numbers
for the critical software tools required to architect, manage, and host
enterprise-grade social networking environments.

“It’s great to be in business with

Sparta,” said Terry Mackin, Executive VP
of Hearst-Argyle. “We evaluated many vendors prior to selecting

Sparta and found their
flexible Java architecture best suited to meet our needs for complete control
of our social network design and deployment.”

The Hearst-Argyle Television high school sports programming venture combines
social networking with sports statistics and robust, high-definition video,
provided by a unique combination of sources: professional TV videographers,
users from throughout the country, and specially trained student journalists,
who will be designated Sideline Reporters, equipped with Canon HV20
high-definition camcorders. Content from the Sideline Reporters is then
broadcast on local news reports of Hearst-Argyle television stations.

“Leading corporations such as Hearst-Argyle Television are turning to
Sparta Social Networks because they share an urgent need to create social
networks based on flexible, enterprise-grade solutions that integrate well
within their technology footprints,” said Jerry Sheer, CEO, Sparta Social
Networks. “Sparta Social Networks presents the only Java Enterprise
solution on the market today geared exclusively to construct robust and
feature-rich social networks.”