WWE Adds Interactivity to Mobile Solution with Crisp Wireless

Wireless, a mobile technology solutions and services company, announced that it
is powering World Wrestling Entertainment’s newly launched mobile features –
which include polls, quizzes and image galleries – encouraging interactivity
and resulting in deeper user engagement and increased traffic.

can now browse and rate Superstar image galleries and participate in the 2007
WWE Diva Search by viewing and voting for their favorite Divas. Additionally,
mobile consumers can test their WWE knowledge by playing interactive trivia
questions and answering poll questions.

“WWE is
constantly looking for new and exciting ways to further engage our millions of
fans,” said David Knise, WWE Vice President, Interactive Development. “Crisp
Wireless understood how to quickly and efficiently incorporate interactivity in
a meaningful way for our mobile visitors, and offered us tools to manage these
solutions internally.”

Wireless has years of experience in building, powering, and monetizing mobile
solutions for clients including Paramount Pictures, Bravo Television and Hearst
magazines and leveraged this insight for the WWE solution. Crisp Wireless’
proprietary mLogic™ technology platform enables WWE to customize each
interactive component on a campaign by campaign basis, offering new content to
the mobile consumer.

“As WWE’s
mobile strategy expanded to include compelling, interactive features, we are
pleased to offer this functionality in order to help drive their mobile
business,” said Boris Fridman, CEO of Crisp Wireless.

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