CBS Partners with Medio to Integrate on CBS Mobile Websites

In a

U.S. industry
first, CBS Mobile has teamed up with Medio Systems, Inc., the provider of
mobile search and advertising solutions, to add search capabilities and
search-enabled advertising opportunities to its CBS Mobile websites. This
partnership marks a significant milestone for both companies in driving a
standard for delivering easy-to-access mobile content to a growing mobile
Internet audience, projected by eMarketer to exceed 750 million users worldwide
by 2010.

Under the
agreement, Medio Systems will provide CBS Mobile users the ability to easily
search and navigate content on CBS Sports Mobile (wap.cbssports.com), CBS
Mobile News (wap.cbsnews.com), and CW Mobile (wap.cwtv.com) websites. The
partnership also expands the wide-ranging menu of advertising options CBS
mobile offers clients.

“Medio’s
search is truly mobile-centric in concept and design,” said Cyriac Roeding,
Executive Vice President, CBS Mobile. “When users search their favorite sports
team on their cell phone, they want a very different search result than they
would online. For instance, on their small screen, they might want a quick
snapshot of the latest scores, injuries, news and gossip about the club. This
is the kind of experience we will be providing within CBS Sports Mobile with
Medio Search. We are committed to joining forces with best-in-breed partners to
ensure the user experience is top notch and second to none.”

This
announcement with CBS marks the official launch of Medio Mobile Search for
Publishers, an advertising-supported search solution that is built and
optimized for the mobile experience.

“CBS has
great insight into mobile consumption from their audience and clear vision for
extending brand loyalty beyond CBS’ outdoor, television and online media
entities. We’re excited to partner with CBS on creating a standard for what
consumers should expect from a mobile experience,” said Brian Lent, Chief
Executive Officer for Medio Systems. “Medio understands the nuances of a mobile
experience, and how it’s drastically different than performing a search on a
PC. Not only do users want quick access to answers or content in the fewest
number of clicks, they also want relevant content that is optimized for their
phone’s screen. We look forward to delivering this to the CBS Mobile audience.”

The Medio
search solution on CBS Mobile sites works as follows:

Medio
Search is implemented on CBS Mobile sites via an easy to use search box.

Search
results will pull relevant information from CBS’ site content as well as from
the entire Mobile Web.

Relevant
ads will appear adjacent to the search results. They will be based on the user’s
own search terms, thus will be highly targeted.

Clicks on
ads surrounding CBS content translate into revenue for CBS Mobile. Also,
content from CBS Mobile will be added to the Medio Mobile Web index, which
includes content from all of Medio’s partner sites.

Through
Medio, marketers can reach and target audiences across all of Medio’s partner
sites, making Medio MobileNow™ one of the largest aggregated mobile search
advertising networks in the

United
States.

Roeding
added, “Partnering with Medio adds another key element of our mobile
advertising strategy. Mobile search marketing will be substantial, and we want
to help drive its adoption.”