NBC taps Monaghan for SVP, Olympics Biz Dev

Kevin Monaghan has been promoted to Senior Vice President, Business
Development, NBC Universal Sports & Olympics. The announcement was
made today by Ken Schanzer, President, NBC Sports. He will continue to
report to Schanzer on NBC Sports business and Gary Zenkel, President,
NBC Olympics, on NBC Olympics initiatives.

“Kevin has been a
driving force behind the growth of NBC Sports,” Schanzer said. “He
always keeps a keen eye on the future, which has led us into many
highly profitable ventures. We look forward to him leading us into new
endeavors and emerging areas for years to come.”

Monaghan has
served as Vice President, Business Development, NBC Sports since 1999
and was instrumental in creation of NBC Sports Ventures, the new
business development unit for NBC Sports where he is responsible for
creation, acquisition and financial oversight of NBC Sports
owned-and-operated programming and various other growth initiatives.
Since the inception of NBC Sports Ventures, Monaghan has played a key
role in both the creation and management of many new sports properties,
including the American Century Championships, the National Dog Show
Presented by Purina and the AST Action Sports Tour among others. He was
also responsible for creation of NBC Sports equity ventures with Golf.com and Streetball Partners, Inc. that resulted in successful sales.

Monaghan
oversees NBC Sports’ action sports efforts including the creation and
continued development of the AST Dew Action Sports Tour, the largest
NBC Sports-owned property. Now in its third season, the AST Dew Tour
is a youth culture-focused, tour featuring skateboarding, BMX,
freestyle motocross and music backed by a blue chip, sponsorship roster
and the largest network and cable television commitment in action
sports. In addition to his role as NBC Universal liaison to this
growing property, Monaghan also plays a major role in Tour business
development where he focuses upon media distribution and global
strategy. The AST has media distribution agreements in the United
States and abroad with Cablevision’s Rainbow Media, Comcast, Eurosport,
Liberty Media, NBC Universal, News Corp, Verizon, Viacom and Wasserman
Media Group. Monaghan recently led the NBC/AST effort to create the
AST’s first international expansion initiative, a joint venture between
the AST and the Beijing Xingyi New Media Investment Company, for a
global skateboarding event next April in Beijing.

Monaghan has
also been instrumental in NBC Sports and Olympics Internet strategy
where he concentrates on business development including mergers and
acquisitions, strategic partnerships, content creation and distribution
for both NBCSports.com and NBCOlympics.com. Monaghan led NBC’s
successful 2006 acquisition of Fantasy Sports leader Rotoworld/AllStar
Stats and was instrumental in creating NBCOlympics.com. He has worked
in various business development, management and production roles on
every NBCOlympics.com project since 1996 when he directed and created
NBC’s first-ever Internet coverage of an Olympics.

Prior to
assuming his current post, Monaghan served as NBC Sports Director of
Media Relations. Monaghan supervised the publicity and promotion of
NBC’s sports properties including NBC’s coverage of Major League
Baseball, the NFL, Wimbledon, World Cup soccer, professional boxing and
golf. Additionally, Monaghan managed the NBC media relations campaign
for the 1988 Seoul Olympics.

Monaghan earned a Bachelor of
Science degree from Manhattan College. He resides in Upper Montclair,
NJ. with his wife and four children.