Sony scores deal with Showtime Arabia

Professional Solutions Middle East announced the contract for an important
project with Showtime Arabia. Post the completion of the implementation
by Sony Professional Solutions, Showtime Arabia will be equipped with a state
of the art transmission (TX) facility specifically designed for sports
programming. Under this deal, Showtime Arabia also obtains two 4-camera
complete HD-capable Sports production studios designed and implemented by Sony
Professional Solutions, to exclusively cover the English Premier League in both
Arabic and English.

Arabia won the rights to cover and air the English Premier League one of the
most popular sporting events in the
Middle East,
for the next three seasons. Starting with the coming season, which kicked
off in August 2007, all English Premier League games are aired live in Arabic
and English using industry leading technology platform containing both Sony and
third party HD products and solutions.

Whittaker, Director of Technology of Showtime Arabia commented, “After an
extensive search to find and implement the best technology, we are pleased to
team up with Sony Professional Solutions who are working with us effectively to
provide our customers with the very best in football coverage and
analysis. Showtime is about providing the best in sporting, movie and
entertainment and delivering a compelling viewing experience – we have a winning

“We are
delighted to again be partnering with Showtime for this landmark project.
Showtime selected Sony, not only because of their confidence in our solution,
design and integration capabilities, but also the value we are able to offer
through our local office support and training. We are certainly all looking
forward to kick-off in August.” said Karl Hijazi, Professional Services
Manager, Sony Professional Solutions Middle East.

Sony has
recently launched their new HD training centre located in their office in the


City. This training
centre will focus on providing HD technology and broadcast operational and
technical product training for Sony’s customers. The facility will include
dedicated equipment and systems for this purpose and will be focused on
delivering a wide range of high quality seminars and courses. Showtime
Arabia will be benefiting from this new facility and as
part of this project, Sony Professionals Solutions will locally deliver all the
HD Technology, Camera and Switcher training.

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