NBA Season Offers Broad Global TV Distribution
partnerships and key renewals, the 2007-08 NBA season will offer its broadest
global television distribution in league history. Overall, NBA games and
programming will be seen in 215 countries in 41 languages.
has a record 202 TV networks this season, 14 of which are airing NBA content
for the first-time, including CBC (
and TVB Jade and TVB Pearl (
Hong Kong). The
NBA has renewed key partnerships in markets including NHK (Japan), which will
enter its 20th season as an NBA partner, Five (UK), SKY and SportItalia
(Italy), Premiere (Germany), 7TV (Russia) and Beijing TV (China).
currently increased fan and media interest in
China as the two Chinese NBA
players, Milwaukee Bucks rookie Yi Jianlian and Houston Rockets All-Star Yao
Ming, will play against each other in an NBA game for the first time tonight.
The game will air on 19 television stations in Greater China, including
national station CCTV-5, on two Web sites, Sohu.com and NBA.com/china, and Kong
will make the game available on a live basis via mobile phones in
All will take the game live, except for ESPN in
The NBA is
conducting a live viewing party in
for fans, partners and media. Yi and
Yao’s second regular season showdown will
take place during the Chinese New Year on February 2. In
China, the NBA
airs on 51 TV stations in Greater China and will look to eclipse one billion
viewers for the third consecutive season.
will follow the success of 2007 NBA Europe Live presented by EA SPORTS by
expanding programming in the region. In
the NBA is launching a new program called “NBA 360” that will air in prominent
program slots in several European markets and offer highlights and “the
best of the NBA” from the past weekend. On November 5, NBA 360 began
to air in Germany (Premiere), UK (Five), Italy (Sportitalia), Russia (7TV),
Hungary (Sport 1) and Slovenia (Sport Klub).