Dolby brings 3D Cinema to 75 screens in 12 countries
Dolby is moving beyond Surround Sound and diving head first into 3D cinema today with the announcement that its Dolby 3D Digital Cinema system will be available in 75 screens in 12 countries worldwide in time for the upcoming release of Paramount Pictures’ Beowulf, premiering November 16.
While 3D Cinema is just beginning to come into its own heavyweight directors like James Cameron and heavyweight sports leagues like the National Basketball Association (NBA) are lending credence to the fledgling cinema experience.
“In a short time frame, the team executed an aggressive deployment plan to install Dolby 3D systems in theatres around the world for Beowulf, as we wanted to fulfill as many requests as possible from our valued customers,” said John Iles, Vice President, Cinema, Dolby Laboratories. “With an unwavering commitment to a better 3D experience, we are confident that Dolby 3D will provide an exceptional presentation of Beowulf and other upcoming digital 3D movies.”
Dolby says its 3D system allows exhibitors to play back 3D content on a standard white screen and with an even image across the entire screen, minus any hot spots or inconsistent light reflection. Full-spectrum 3D color-filter technology maintains premium picture quality because the filter wheel is inserted into the light path before the image is formed, delivering a stable and sharp picture.
“We are thrilled with the quality of Dolby 3D Digital Cinema and excited to show Beowulf in Dolby 3D,” said Mike Thomson, Vice President Operations and Technology, Malco Theatres. “We will have the ability to play back 3D content on our big screen at the Malco Paradiso using Dolby 3D Digital Cinema. The large screen creates a 3D experience unlike anything we’ve been able to offer our patrons before.”
“Marcus Theatres recently debuted Dolby 3D Digital Cinema and our patrons have been very pleased with the presentation quality,” said Bruce Olson, President, Marcus Theatres. “Marcus strives to deliver the best moviegoing experience possible and we believe Dolby 3D reinforces that commitment.”
“Dolby is a trusted brand for providing technologies that dramatically improve the cinematic experience, as we have seen with Dolby Digital Cinema,” said Joost Bert, CEO, Kinepolis Group. “Kinepolis recently debuted Dolby 3D Digital Cinema at our newest cinema complex in Ostend, Belgium, and our patrons were very impressed with the sharp, clear, and bright images that seem to jump off the screen.”