EISN and DigitalBridge bring local sports to Idaho

DigitalBridge
Communications Corp., the WiMAX service provider in the Intermountain West, is partnering
with Eastern Idaho Sports Network to enable exclusive live Web coverage of high
school sports in
Eastern Idaho.

Fans from

Rexburg,
Idaho,
can now enjoy football, basketball, and other games from anywhere in the world.
They simply turn on their computer, point their Web browser to http://www.eisnlive.com
and watch the action.

Eastern Idaho
Sports Network (EISN) uses its BridgeMAXX Internet
to set up a broadband connection where ever the action is. The BridgeMAXX
service, provided by DigitalBridge Communications (DBC), uses WiMAX technology
that allows Web access anywhere in Rexburg. “We can broadcast football
right from the field, basketball from courtside, even fifth grade soccer
matches, pretty much any game in Rexburg,” said EISN founder Bruce Herker.
“It was impossible to have a broadband connection at many of these
locations before we had BridgeMAXX. The response has been amazing. Fans love
it.”

Herker
reports that games are being viewed from all over the world, with fans
connecting from active military duty stations in Afghanistan and Turkey, and
from all over the United States and Canada. “Parents traveling for work,
extended family and alumni of the schools are all watching,” said Herker.
“It’s a way to stay connected to the community, no matter where life takes
you. We’re averaging about 500 viewers per game now, and that number is growing
with every webcast.”

Because
the BridgeMAXX service is wireless, EISN is able to broadcast games from any
location within Rexburg. “It simply wasn’t possible to cover so many
sports before,” according to Herker. For example, before the DBC service
was available, there was no affordable way to get a broadband connection at the
high school football field. This year, it was possible. “It is absolutely
cool!” said Herker.

“I am
really grateful that EISN has been able to webcast the games this year,”
reports EISN user George Webb of

Mesa,

Arizona. “I tell my friends that
I can watch my grandsons play live in

Idaho,
but I don’t think that they believe me!”

“We’re
delighted to be able to work with Bruce and everyone at EISN to make these webcasts
possible,” said Kelley Dunne, CEO of DigitalBridge Communications.
“It is great to use cutting edge technology to enrich the community. This
is the type of application that we knew our BridgeMAXX service would enable in
Rexburg.”

EISN plans
to webcast eight

Madison

High School girls and
boys basketball games from Rexburg over the next few weeks. As the BridgeMAXX service
area expands to include
Pocatello and

Idaho Falls over the
coming weeks, DBC and EISN will expand their partnership to cover more local sports
events in those cities as well.

Fans are
not charged to view the games, said Herker, who sells advertisements on the
EISN Web site to support the service. The BridgeMAXX service is currently
available in Rexburg and
Pocatello,
Idaho;
Missoula,
Montana; and
Washington
and

Vincennes,
Indiana.