comScore Releases Top Japanese Web Rankings for October

comScore,
Inc. released its October rankings of the most visited and fastest growing
Internet properties in

Japan
based on data from its comScore World Metrix service. In October, nearly 54
million Japanese accessed the Internet, with Yahoo! Sites maintaining its
position as the most-visited property. Yahoo! Sites remained the
top-ranked property in

Japan
with 41.3 million visitors, followed by Google Sites with 31.7 million visitors
and Microsoft Sites with 29.4 million visitors.

“Yahoo!
maintains its hold on the Japanese Internet market,” said Maru Sato, Managing
Director of comScore

Japan.
“Their sites reach nearly 77 percent of the total Internet audience in

Japan.”

Top 10
Properties by Japanese Unique Visitors, Age 15+*

October 2007

Total

Japan
– Home and Work Locations**

Source: comScore World Metrix

Total
Unique Visitors
Oct-2007

Total Internet:
Total Audience

53,957

Yahoo!
Sites

41,343

Google
Sites
31,679

Microsoft
Sites

29,432

Rakuten
Inc
28,547

NTT Group

25,736

FC2 inc.

24,559

Nifty
Corporation

22,828

Livedoor
22,538

Wikipedia
Sites
21,115

GMO
Internet Group
19,314

*Ranking
based on the top 100 Japanese properties in October 2007.

**
Excludes traffic from public computers such as Internet cafes or access from
mobile phones or PDAs.

Propelled
by interest in the Ministry of Defense payoff scandal, news sites IZA.ne.jp and
JIJI.com both experienced increases in traffic as people sought the latest
developments in the story. IZA.ne.jp experienced a 60-percent gain to 8.6
million visitors, making it the top-gaining property for the month, while
JIJI.com increased 57 percent to nearly 3 million visitors.

In
October, several sports events caused both Nikkansports.com and Sponichi.co.jp
to experience an increase in visitation. Driven by

Japan’s Daisuke Matsuzaka pitching
for the Boston Red Sox in the Major League Baseball World Series, Japan
Professional Baseball’s Japan Series and controversy surrounding the Boxing
Flyweight World Championship match, Nikkansports.com grew 35 percent to 4.1
million visitors while Sponichi.co.jp rose 12 percent to nearly 2.7 million
visitors.

Top 10
Gaining Properties by Japanese Unique Visitors, Age 15+*

October 2007 vs. September 2007

Total

Japan
– Home and Work Locations**

Source: comScore World Metrix

Total
Unique Visitors

Property
Sep-2007
Oct-2007
% Change

Total Internet:
Total Audience
53,761

53,957
0

IZA.NE.JP
5,382
8,632
60

JIJI.COM
1,867
2,926
57

Nintendo
Co.
2,156
2,930
36

NIKKANSPORTS.COM
3,066
4,138
35

WALKERPLUS.COM
2,264
2,830
25

OKWAVE.JP
3,400
4,204
24

TBS.CO.JP
3,646
4,365
20

SMARTER.CO.JP
2,803
3,350
20

NTV.CO.JP
3,536
4,028
14

SPONICHI.CO.JP
2,394
2,693
12

*Ranking
based on the top 100 Japanese properties in October 2007.

**
Excludes traffic from public computers such as Internet cafes or access from
mobile phones or PDAs.