Envivio Delivers video encoding for MTV Brazil

Envivio
Inc. announced that it is providing the video encoding for MTV’s mobile TV
services in

Brazil.
MTV’s mobile programming is being delivered using a Brazilian variant of the
successful Japanese ISDB-T digital terrestrial television standard which
includes the 1seg specification for mobile TV.

As

Brazil
is among the world’s largest mobile phone markets, with more than 110 million
users, the government mandated that content delivery to mobile devices be
included within the new national digital TV system. The Envivio 4Caster B3
encoder, selected by MTV as well as several other broadcasters, is the first
encoding product to support the specification defined within the Brazilian 1seg
mobile TV standard.

“The broadcasting community in

Brazil
is very excited about the enormous potential offered by ISDB-T. Not only does
it allow us to offer digital SD and HD services directly to viewers, but also
to expand our offering to include mobile TV,” said Valter Pascotto, Director of
Engineering at MTV Brazil. “It is well known that 1seg transmission offers
superior signal delivery. Coupling this with the Envivio’s excellent video
encoding, we are able to offer an exceptionally high quality mobile TV
experience. So good in fact, I believe it will be this mobile TV service that
really catches our customers’ attention, and drives the broad adoption of
digital TV in

Brazil.”

MTV and five other broadcasters — TV Globo, TV Record, BAND TV, SBT, and TV
Gazeta — officially began their digital terrestrial TV broadcasts in

S o Paulo (the biggest city in

Brazil) on December 2nd. Service
bouquets include mobile, SD and HD content. Coverage for the cities of

Rio de Janeiro,

Brasilia,

Belo Horizonte,

Curitiba,

Fortaleza,

Goiania,

Salvador, and

Recife
is targeted for 2008.

“We selected Envivio’s encoding products because of their remarkable encoding
performance at low bit rates and resolutions, and because of their compliance
with

Brazil’s
1seg specifications,” added Pascotto. “We are also happy to rely on a partner
that has so much global experience in mobile TV encoding.”

“Supporting Brazilian broadcasters with standard compliant solutions further
demonstrates Envivio’s position as the world’s leading supplier of video
compression products for mobile TV. It adds to the success we have already had
with ISDB-T in

Japan,”
said Julien Sign s, President and CEO of Envivio. “It is an honor to have been
chosen by MTV for this historic project.”

The Envivio 4Caster B3 offers greater processing power for advanced compression
capabilities and noise reduction for bandwidth constrained applications. Within
its wide feature range, B3 supports H.264 Baseline Profile Level 1.3 video
encoding at 30 frames per second and supports the mandated HE-AAC audio
encoding. Increased bandwidth efficiency combined with high quality video in
lower bit rates, allows broadcasters like MTV to expand service offerings while
optimizing throughput over their distribution networks.