NAB Show to spotlight content community

The NAB
Show, the premiere event in the world of electronic media for more than 80
years, will enhance its focus on the content community within the media
marketplace, show organizers from the National Association of Broadcasters
announced today.

Scheduled
speakers at this year’s show will include iconic author Alvin Toffler, whose
book Future Shock has sold more than six million copies and accurately forecast
the disruptive influence on global economics by transformative information and
content delivery technologies.

Given that
NAB Show attendees represent every stage of the content life cycle, including
creation, management, commerce, distribution and consumption, this year’s show
will feature a content theater, two pavilions dedicated to IPTV and mobile
solutions, and a commerce area to facilitate content partnership opportunities.
The content theater will feature high-level Q&A sessions, keynote speeches
and panel discussions to be presented alongside segment screenings of recent,
cutting-edge films.

NAB also
unveiled a new logo and tagline — NAB Show: Where Content Comes to Life —
demonstrating the show’s commitment to serving the entire content community.

“By
spotlighting the content community, the NAB Show will remain the dominant event
for the future of content creation, management and delivery,” said NAB
Executive Vice President of Conventions and Business Operations Chris Brown.
“Whether it is broadcast TV and radio, the Internet, satellite, IPTV or
the next yet-invented handheld device, it is content that serves as the
unifying driver of entertainment and innovation.”

Toffler,
whose other best-selling books include The Third Wave and Revolutionary Wealth,
will be speaking at an event open to all NAB Show attendees. He and his spouse,
Heidi — a co-author of many of his books — have been called by Time magazine
“the standard by which all subsequent would-be futurists have been
measured.” Toffler has been a visiting professor at
Cornell

University, a faculty member at the

New
School
for Social Research, and an editor at Fortune magazine.