Strickland & Ashton Appointed to CTV-Rogers Olympic Consortium
President of CTV-Rogers Olympic consortium, announced David Strickland as
Senior Vice-President of Sales and Adam Ashton as Vice-President of Marketing for
CTV-Rogers’ coverage of the 2010/2012 Olympic Games.
Reporting to Pelley and effective immediately, Strickland and Ashton are the
latest additions to the CTV-Rogers Olympic team, following announcements last
month appointing Rick Chisholm as Executive Vice-President, Broadcasting, and
Alon Marcovici as Vice-President, Digital Media and Research.
Strickland is responsible for overseeing all aspects of the revenue streams
(conventional, specialty, radio, mobile and online), including sponsorships,
sales packaging and pricing, and business development. He will also build and
lead the CTV-Rogers Olympic national sales team and create a targeted sales
strategy for traditional and new media.
Strickland’s impressive 23-year sales and marketing career spans the consumer
products and services, sports and entertainment, media, and retail industries.
His extensive Olympic experience includes various roles with leading organizations:
as Director of Marketing for CTV,
Strickland developed the strategy and launch presentation for the network’s
coverage of the 1992 Summer Olympics in Barcelona and 1994 Winter Olympics in
Lillehammer; as Senior Vice-President of Marketing for Hudson’s Bay
Company/Zellers, Strickland oversaw the media buying campaign for the 2004
Summer Olympics in Athens; and as Vice-President of Business Development for Enbridge
Inc., he led the retail division’s sponsorship of the 2008 Toronto Olympic Bid.
Strickland has also worked in leadership roles at Toronto Raptors
Basketball, Labatt Breweries of Canada, and Pepsico. Most recently, he was a business
consultant, with numerous clients including the CFL, JWT Advertising and
“David is very well-respected throughout the business and marketing communities.
His exceptional business acumen, combined with his Olympic and sales
experience, makes him a perfect fit for this role,” said Pelley.
“David’s vision, leadership and creativity will be a driving force in the success of all sales initiatives leading up to the 2010
and 2012 Olympics.”
Ashton will lead and integrate the strategic marketing and promotional activity
across a broad spectrum of internal media assets with a focus on the Olympic consortium’s
brand plan, creative, advertising, communications, hospitality, licensing,
promotions and sponsor integration. Ashton will also manage the marketing
relationship with VANOC to enhance and protect the Olympic brand while
maximizing a consistent Olympic broadcast experience for all stakeholders.
With 13 years experience, Ashton has risen through the ranks at TSN and was
most recently Vice-President of Marketing for the national sports specialty
network, where he oversaw the consumer marketing strategy, which included
consumer advertising, on-air promotion, communications and event marketing. Throughout his 10 years at TSN, Ashton
worked in partnership with numerous sports organizations including the NHL,
CFL, NFL and the Canadian Curling Association. Ashton also co-launched
and managed TSN Events, a business division that extended the TSN brand through event sponsorship,
licensing and new broadcast opportunities, and played a key role in acquiring
the NASCAR marketing rights in
and creating NASCAR’s first international operation. Prior to joining TSN,
Ashton was a National Key Account Manager at SEGA of Canada Inc., where he
managed sales responsibilities for a retail account base including Canadian
Tire and Wal-Mart.
“Adam is an accomplished and intelligent marketing executive, and having
worked with him at TSN for many years, I saw first-hand his impressive track
record and skill set. He consistently achieves results through
disciplined planning, effective communications and executional
excellence,” said Pelley.