MTV Italia Encodes and Streams with Digital Rapids DRC-Stream

Italia, the Italian affiliate of international media powerhouse MTV, has
purchased a range of Digital Rapids DRC-Stream media encoding and streaming
solutions. The Digital Rapids hardware and software combinations were
selected by MTV Italia for encoding and streaming live content on QOOB TV, MTV
Italia’s interactive website.

explores new ways of producing and distributing content. Users are also allowed
to upload and comment on content, which is monitored and edited by MTV. MTV was
looking for a reliable and flexible way to encode live feeds into the On2 VP6
format for live streaming to viewers using Adobe Flash Player. MTV selected
Digital Rapids’ solutions to meet these requirements, and is now running
DRC-Stream cards and Digital Rapids Stream software on both HP and Intel

recently held a special event to celebrate 10 years of MTV Italia, including
10-hour live broadcasts of simultaneous concerts in

Incoming SDI signals provided by MTV’s transmission department carried feeds
from terrestrial and satellite channels for encoding and output in conjunction
with Limelight Networks. Using Intel servers with DRC-Stream-1500 encoding
solutions, the content was encoded in the On2 VP6 format for Flash for
webcasting through QOOB TV to both the international and domestic markets.
Viewers were able to choose between three different streams: direct from
Milan, direct from

or from the MTV programme broadcast on their digital TV channel.

DRC-Stream solutions also power the encoding and streaming of QOOB TV’s 24/7
live online television channel.

Amato, Multimedia Technical Manager at MTV Italia, said: “Digital Rapids
systems have proved to be reliable and robust encoders. Not only is the
equipment great, but Digital Rapids provides terrific support and pays great
attention to their customers’ requirements.”

MTV brand has long been associated with innovation in media communications, and
we’re pleased that MTV Italia has chosen Digital Rapids solutions to power
their new initiatives on the Internet,” said Clive Vickery, Managing
Director of Digital Rapids.

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