ESPN STAR Sports Mobile launched for Asia Fans

ESPN STAR Sports (ESS), launched STAR Sports Mobile, its new and exciting
mobile sports content service highlighted by exclusive Arsenal and Liverpool
Football Club content along with many more innovative features.

STAR Sports Mobile provides exclusive goal and match video highlights,
player wallpapers, archive video clips and video interviews with players and
club ring tones from leading football clubs Arsenal and
Liverpool.
STAR Sports Mobile content also includes video highlights covering opinions,
instructional tips and the latest online game reviews from STAR Sports original
programs such as ACE by Sony Ericson, Engine Block, Golf Focus, Game and Top
Corner. Also available are wallpaper images of STAR Sports presenters, themed
ring tunes and Java Games.

Said Mr Manu Sawhney, Managing Director, ESPN STAR Sports: “As
Asia’s leading sports broadcaster and content provider,
we are focused on serving the fan any time, any place via any pipe and any
device, and STAR Sports Mobile is our latest product that will transform the
way fans experience and consume sports through entertaining and engaging
content.

“We recognize that sports fans are not a homogenous audience and thus
have worked towards developing different kinds of offerings for different
sports fans across platforms and the new STAR Sports Mobile complements our
mobileESPN offering launched last year. The potential for STAR Sports Mobile is
enormous, noting the evolving trends in sports viewing and we are confident
that sports fans will welcome this new offering.”

Said Adrian Ford, Commercial Director of Arsenal: “Arsenal Football
Club enjoys a huge fan base in
Asia and we’re
excited to work with ESPN STAR Sports to reach out to our fans and provide them
with another way to be part of our Club. There is an enormous potential for
this interactive mobile platform to reinforce fan loyalty and we look forward
to working together with Asia’s biggest sports network to extend our popularity
in
Asia.”