NBCSports.com expands use of Jacked to NFL telecasts

NBCSports.com has inked a deal with Jacked (www.jacked.com), developer of a new Webtop publishing platform designed to operate with broadcast media, whereby Jacked will power NBCSports.com Play Action for NFL broadcasts. The service is an extension of the Jacked SPORTSTOP created for NBC Sports’ Notre Dame football broadcasts.

“At NBCSports.com, we know that NFL fans are among the most demanding
sports fans in the country,” said Perkins Miller, SVP Digital Media,
NBC Sports & Olympics. “With this new offering from Jacked, they
can have an even richer experience NBC Sunday Night Football with
real-time scores and statistics, player bios and photos in sync with
the broadcast, and the ability to chat with other NFL fans.”

Jacked’s TVTOP publishing platform brings the power of the Web to television via a multi-patent platform that combines a proprietary Internet application with a library of media, statistics, information, commerce, communication, community and advertising widgets. The company, which secured $6.5 million in venture funding earlier this year, has filed 10 patents on the unique approach, designed as a real-time dynamic complement to the television broadcast experience.

Jacked works by analyzing live broadcasts to aggregate and deliver contextually relevant content to online users in real-time. NBCSports.com users will be able to access a customizable dashboard and suite of fully configurable widgets synchronized with the live NBC broadcast to have an immersive viewing experience from anywhere in the world.

“With more than half of viewers using a PC or mobile device while watching TV, it’s clear that we don’t live inside the television box anymore,” said Bryan Biniak, CEO of Jacked. “This connection between the TV and PC is a powerful proposition that not only benefits consumers, but brands and networks alike because it keeps the viewers engaged. We are thrilled to launch our brand with NBCSports.com and look forward to providing NFL football fans with a viewing experience that will keep them coming back for more.”

Through the Jacked/NBC partnership, viewers will be provided with an interactive companion to NBC Sunday Night Football including fully configurable NFL dashboard with 19 unique widgets including real-time statistics and scores, in game photos from Getty Images and the Associated Press, Yahoo Flickr fan photos, player profiles, play-by-play, and chat. Jacked provides fans with complete control of their sporting experience with the convenience of everything on one page and the ability to customize and save their personalized dashboard for future games.

Through the Jacked experience, every football drive, every blocked pass, and every injury report is at consumers’ fingertips in real-time. Not just a football experience, Jacked plans to enable fans of all sports to “jack” into its enhanced networks, eventually moving beyond sports to embrace all of television. Jacked.com operates with broadcast media to combine the visual excitement of television with the limitless information available online in a single browser dashboard.

In addition to its deal with NBC Sports for NFL Sunday Night Football, the Jacked SPORTSTOP on Jacked.com offers an immersive real-time broadcast companion for NBA, NFL and NCAA football games. Fans can look forward to support for NCAA Basketball and NHL games in the coming months

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