Daktronics lands $11 million deal with Indy Colts

Lucas Oil Stadium, currently under construction in Indianapolis and the future home of the Indianapolis Colts, will feature an $11 million Daktronics scoreboard system.
Two new large scoreboards, to be positioned in the northwest
and southeast corners of the stadium, will measure approximately 97 feet wide
by 53 feet high, each incorporating one large video board (97 feet wide by 37
feet high) and two smaller full-color digital displays (24 feet wide by 16 feet
high).

“This
will give fans the best experience possible,” said Colts Senior Vice
President of Sales and Marketing Tom Zupancic at a press conference held
earlier in Indianapolis. “Daktronics has not only the best product, but
will be working with the organization to help create the graphic content for
these visual elements. The boards will have the ability to portray every
available statistic and advertisement, but our goal is to give the fans a
clean, crisp HD view of the action on the field.”

Daktronics
HD-X technology and its control system allows for complete flexibility in
programming. The primary video boards can serve as single giant displays or be
divided into multiple zones (windows) to show a wide variety of statistics,
information, graphics, animation and live and recorded video.

In
addition to the two main scoreboards, Lucas Oil Stadium will feature a nearly
360 degree
configuration
of full-color LED technology surrounding the seating bowl. The ribbon board
configuration will measure approximately 1700 feet wide by three feet high.

“We look forward to providing the Colts, the Indiana
Stadium and Convention Building Authority, and the fans in Indianapolis with a
unique system that will rival any in the NFL,” said Jay Parker, National
Sales Manager for Daktronics. “Colts fans will appreciate the high
resolution, vivid colors and great viewing angles of the new Daktronics HD-X
video technology.”

Keyframe creative services, a division of
Daktronics, will be providing innovative graphics and animation as part of the
contract. Daktronics currently has equipment installed at 26 of 31 NFL venues.
Recent projects include super systems designed and manufactured for the
Pittsburgh Steelers, Tennessee Titans, New Orleans Saints, Miami Dolphins and
Arizona Cardinals.