NBA Enhances Mobile Brand via Hands-On Mobile

“NBA 2 Go,” a comprehensive top-tier sports application featuring official NBA content, will be available on mobile carriers in the U.S. Developed in conjunction with Hands-On Mobile, a leading developer of connected games and applications, “NBA 2 Go” will provide NBA fans with access to daily video highlights, customized information about their favorite teams and players, and countless news stories.

Throughout the NBA season, “NBA 2 Go” will deliver access to NBA video highlights on mobile including complete game recaps, daily top plays, and select player interviews. Additionally, the new platform will feature live, text-based, game play-by-play, complete box scores and extensive photo galleries.

Fans looking to follow their favorite team can use “NBA 2 Go” to customize their phone and highlight their preferred team, providing quick access to news, schedule, scores and video highlights. During games, fans can receive updates on how their team is performing. Fantasy participants and fans alike can utilize the player tracker to receive real-time statistics around their favorite players during games.

Overall, “NBA 2 Go” adds to the NBA’s extensive mobile offerings, including the recently re-launched NBA Mobile Internet Site (wap.NBA.com), live NBA team alerts and NBA Realtime Fantasy, the real-time multi-player fantasy game.

“NBA 2 Go is a great complement to our existing mobile offerings and allows NBA fans to stay connected to our game wherever they are,” said Steve Grimes, vice president of Interactive Services for NBA Entertainment. “Working with Hands-On Mobile to develop NBA 2 Go, we are able to give fans access to more NBA content on mobile devices than ever before.”

“Our business is mobilizing content for top tier brands and offering a visually rich and customized experience. Having to keep this product up to the NBA’s highest standards, NBA 2 Go was built for the fans,” says David White, CEO, Hands-On Mobile. “Working with the NBA, we created a compelling and easy way for fans to get access to the NBA’s real-time content on the go. NBA 2 Go demonstrates how quick and easy it is to get premier products into the mobile ecosystem when using the Hands-On Development Network.”

“NBA 2 Go” is available for download now on major U.S. wireless carriers, NBA.com and the Hands-On Mobile website.