ESPN and XM Satellite Radio to Launch ‘ESPN Xtra’ Radio Channel

XM Satellite Radio will add a new slate of ESPN programs to
its line up starting February 4 featuring a new ESPN Radio-dedicated channel.

XM and ESPN will re-brand XM channel 141 as ESPN Xtra. This
channel will enhance its current schedule of ESPNEWS programming with new shows
and specials, including three of ESPN Radio’s premier talk programs from its
owned stations in New York and
Dallas, which will be
available for the first time for a national radio audience only on XM.

The ESPN Xtra channel will also air content produced by ESPN
exclusively for XM throughout the year, live coverage of events ranging from
the X Games to the ESPY Awards, and ESPN columnist Bill Simmons’ popular
podcast from ESPN.com. In addition to the newly branded ESPN Xtra channel, XM will
continue to offer ESPN Radio (XM channel 140).

“ESPN is the most popular brand name in sports, and XM
is the nation’s leading satellite radio company,” said Eric Logan, XM
executive vice president, programming. “ESPN has been an integral partner
of XM since the day XM started broadcasting in 2001. Now we’re going to be
bringing some of the best sports talk shows from ESPN Radio stations to
millions of new listeners across the country, as well as ESPN specials that you
can only hear on XM. This new channel — ESPN Xtra — is another important
milestone in our partnership with ESPN.”

Traug Keller, ESPN senior vice president, production,
business divisions, said, “We are excited about our expanded relationship
with XM with nationally exclusive talk programming from two of our owned
stations, and special event programming. The unique offering of terrestrial,
podcast, and television audio increases the value of XM to its subscribers, and
provides new ways for ESPN listeners to access our content.”

The Michael Kay Show and The Max Kellerman Show from 1050 AM
ESPN Radio in New York and Galloway and
Company from 103.3 FM ESPN Radio in
Dallas
will be heard nationwide on the ESPN Xtra channel, marking the first time that
these programs will be aired nationwide.

The Michael Kay Show will be heard weekdays on the ESPN Xtra
channel from 4 p.m. to 7 p.m. ET. In addition to hosting the radio show, Kay
serves as television play-by-play announcer for the New York Yankees and the
host of Centerstage on the YES Network.

The Max Kellerman Show will air on ESPN Xtra weekdays from
10 a.m. to 1 p.m. Kellerman is also an analyst for HBO Boxing and is well known
for his hosting stints on ESPN2, Fox Sports Net, and Spike TV.

Galloway and Company, hosted by Randy Galloway, will be carried
on ESPN Xtra weekdays from 7 p.m. to 10 p.m. Galloway
has been a radio talk show host for 21 years, and he writes a newspaper column
for the Fort Worth Star-Telegram.

ESPN Xtra specials will include an in-depth Major League
Baseball preview in advance of Opening Day. This special comes on the heels of
December’s BCS preview special hosted by ESPN’s Colin Cowherd that ESPN created
for XM.

Bill Simmons, a.k.a. “The Sports Guy,” is a
columnist for ESPN.com’s “Page 2” and ESPN The Magazine. The New
England native, renowned for his passion for Boston sports teams, will be heard
Fridays at 3 p.m. and at 10 p.m. ET when ESPN Xtra airs his popular 40-minute
podcast from ESPN.com.