NMTV broadcasts Super Bowl XLII in China

Xinhua Finance Media (”XFMedia”) announced that Inner
Mongolia Satellite TV (known as ”NMTV”) was the only nationwide broadcaster
in China to relay the 2008 Super Bowl across the country on February 4th
Beijing time.
XFMedia CEO Ms Fredy Bush said that the broadcast rights
represent a unique opportunity to enhance the visibility of NMTV while helping
to build interest amongst Chinese viewers in the NFL. The NBA series has become
hugely successful in
China
in recent years, leading to interest in other American sports. According to
data announced by the NBA, the 2006-07 season attracted 1.2 billion viewers in
China.

”We are excited with this unprecedented opportunity for
NMTV, which of course will strengthen its advertising value,” Ms Bush added.
”We look forward to continuing the collaboration with Yes TV, a content
partner of NFL in Asia, and the NFL for the
next couple of years in the Chinese market.”