LA Memorial Coliseum Commission and USC Ink 47 year deal
The Los Angeles Memorial Coliseum Commission (LAMCC) and the
University of Southern California (USC) signed a deal that will keep USC at the
Coliseum for another 47 years. As part of the agreement, naming rights to the
Coliseum will be sold to help generate more than $100 million in improvements
to the historic landmark.
Improvements to the Coliseum will focus primarily on
enhancing the fan experience. The Coliseum will see many new improvements
including a new video board, more public restrooms, more concession stands, new
seats, and new locker rooms. Work on the improvements will begin immediately
with major work to be performed during the off-season to avoid interruptions to
USC games at the Coliseum.