Roush Fenway Racing and Turner Sports form partnership
Roush Fenway Racing and Turner Sports have formed a
strategic partnership that will culminate in the re-launch of RoushFenway.com
on February 14, 2008. RoushFenway.com will have an updated design and
layout and will include exclusive on and off track video clips, daily editorial
content, real time standings, breaking news and enhanced sponsorship opportunities.
“We are very excited about our new partnership with Turner
Sports,” said Torrey Galida, chief marketing officer for Roush Fenway
Racing. “The alliance will allow us to provide offerings to our fans that
no other team currently has access to. We look forward to the
opportunities that the newly re-vamped RoushFenway.com will offer to our
sponsors, teams and drivers.”
“Roush Fenway Racing is one of the leading teams in NASCAR
racing today, and we’re extremely proud to partner with them to launch a new
innovative team site that strengthens their brand both on the track and
online,” said Scott Doyne, Turner Sports new media business manager. “The
re-launched RoushFenway.com will offer new and unique features that provide an
interactive fan experience that you can’t find anywhere else.”
Roush Fenway Racing has been working with Turner Sports to
establish a partnership to create the most dynamic team site in NASCAR
racing. Roush Fenway Racing will have the distinct privilege of being the
only team able to provide certain exclusive on-track content on their Web
site. In addition, site offerings will also include daily editorial
content, real time standings, schedules, results, statistics and breaking news.
The re-designed RoushFenway.com will provide sponsors with
the additional opportunity to leverage the loyalty of the NASCAR fan base with
a highly targeted digital media platform. The site will also provide fans
with access to the most cutting edge content and functionality. Overall,
this will be a winning combination that will keep Roush Fenway Racing at the
front of the field.
The partnership adds to Turner’s extensive portfolio of
online properties, which includes NASCAR.COM, the official Web site of NASCAR.