NBC Sports Selects Crisp Wireless to Power Mobile Website
NBC Sports has partnered with Crisp Wireless, a company that
powers mobile businesses for media and entertainment brands, to build, manage
and monetize their mobile website located at http://mobile.nbcsports.com.
“NBC Sports Mobile wanted to develop a mobile website that
targeted both casual sports fans and the fantasy sports enthusiasts. Crisp
Wireless was able to create an easy-to-use interface that all users could
enjoy, while also integrating the complex data feeds to provide the statistics
that fantasy sports players require,” said Perkins Miller, Senior Vice
President, Digital Media, NBC Sports & Olympics.
The NBC Sports Mobile website features news and photos,
real-time scores, stats, and standings for a wide variety of sports, including
the NFL, MLB, NBA, NHL, NCAA football and basketball, NASCAR, golf, and tennis.
NBC Sports Mobile also includes exclusive content from the award-winning
Rotoworld.com fantasy news website, including Rotoworld features, player news,
and injury reports.
“For true fans, having access to timely information on their
favorite teams or the result of the ‘big game’ is not a luxury, it’s a
necessity,” said Boris Fridman, CEO of Crisp Wireless. “We are extremely
pleased to work with one of the best names in media, NBC Sports, to bring this
powerful new resource to sports enthusiasts everywhere.”