HDTV Laptops to Arrive in China in Time for 2008 Olympic Games
FREMONT, Calif., April 22
/PRNewswire/ — When the Olympic Games begin in August this year in Beijing,
China, many viewers will be able to watch live High Definition (HD) broadcasts
of the games on their laptops, thanks to an initiative between Legend Silicon
and Intel. The move is part of the rapid evolution of digital television (DTV)
where the new Digital Terrestrial TV Broadcasting (DTTB) standard supports both
fixed HDTV (High Definition TV) sets as well as viewing on mobile devices.
Legend Silicon developed the core technology behind China’s DTTB standard.
In August 2006, China launched
its DTTB standard, GB20600-2006, demonstrating the country’s capacity for
innovation. In 2007, the National Development and Reform Commission (NDRC)
announced an allocation of funds for further DTV research, development and
industrialization. Over $100 million will be used for the development of DTTB
The Chinese government’s
DTV policy fosters the further development of DTTB. Plans have been initiated
calling for the country to adopt DTTB in 2008 and to obtain the capacity to
broadcast multiple HDTV programs by 2010. The country expects that the
increasing prevalence of the DTTB standard will stimulate further technology
The 2008 Olympic Games are
viewed as an important opportunity for the growth of HDTV in China. The
Olympics will be delivered live via HDTV to audiences around the world. On
January 1, 2008, CCTV launched DTTB in the Beijing area in preparation for the Olympics.
Other Olympics host cities, including Tianjin, Shanghai, Shengyang, Qingdao
and Qinhuangdao, along with Guangzhou and Shenzhen, will introduce free
HDTV programming before the Olympic Games start in August. Local residents will
be able to watch the Olympics live through many types of HDTV reception
Thanks to advanced DTTB
technology, viewers are no longer limited to watching TV in their homes. Many
mobile consumer electronic devices have been designed for HDTV, including a
small USB Dongle DTTB receiver, designed by Legend Silicon and China’s Aigo
that allows viewers to watch HDTV on their laptops, anywhere at any time.
Legend Silicon and Intel
have begun working with laptop computer manufacturers and USB dongle receiver
manufacturers to build an ecosystem that promotes “HDTV on your
Laptop”, providing viewers with a convenient, portable HDTV viewing
The Intel Centrino
platform has unique advantages in supporting mobile HDTV on laptops. The
platform allows speedy decoding and smooth displaying of HDTV, and is capable
of running multiple tasks while displaying a TGV program. The Centrino
platform’s low power consumption technology makes the laptop thinner, lighter,
and offers a longer battery life, as well as improved mobile reception.
Centrino’s advanced wireless technology offers a smooth upstream channel,
allowing audiences to interact with programs that they are watching.
Major laptop manufacturers
have shown their willingness to collaborate with Legend Silicon and Intel to
promote this new usage model. Lenovo, HP, ASUS, Sony, Samsung, Toshiba, among
other major brands, all agree that the advanced Intel Centrino platform,
integrated with the HDTV DTTB USB dongle, will expand the multimedia and
entertainment functionality of laptops. The HDTV viewing feature is expected to
be a stimulus for laptop sales.
Consumers in China will be
able to purchase Intel Centrino platform-based laptops bundled with the USB
Dongle DTV receivers as early as June, 2008.