ABC Announces “Advertising Value Index”
Under pressure to prove the effectiveness of TV advertising, the Wall Street Journal reports that ABC is announcing a new measurement tool for marketers that offers
details about the viewership of particular shows beyond just
ratings. ABC’s new “Advertising Value Index” allows advertisers
to choose from more than 15 criteria, including factors such as income
level, education, employment status, how long viewers tune in to
commercials or how engaged they are with the program. Read the full story here.