MVS Television Rides Genesis Networks

MVS
Television, one of Mexico’s largest pay-television providers, has
chosen Genesis Networks to carry the broadcaster’s popular Channel 52MX
(Canal 52MX) to U.S. cable providers via a full-time, fully managed
satellite distribution service. The Genesis Networks satellite service
provides a turnkey solution that enables MVS Television to expand its
market presence among Spanish-speaking viewers in the United States.
Channel 52MX, a
24-hour Spanish-language news and entertainment channel, joins MVS
Television’s Cine Latino on the Genesis Networks cable network
distribution system. Genesis Networks provides full-time uplink of
Channel 52MX to the Intelsat Galaxy 23 satellite, where it is available
for downlink and distribution by U.S. cable MSOs and DBS platforms. In
addition, Genesis Networks provides 24×7 technical support and
authorization services for all cable affiliates carrying Channel 52MX,
as well as database management services.
“The Spanish-speaking
pay-television audience in the U.S. represents a huge and rapidly
growing market for our programming. A few years ago, Genesis Networks
made it possible for us to carry Cine Latino to U.S. cable providers
and start tapping that market, and so it made sense to continue the
relationship by repeating the same model with Channel 52MX,” said
Fernando Villase or, MVS Corporate Technical Director. “Genesis
Networks has given us access to a standard satellite platform that
permits easy access to U.S. cable companies, and its network and
conditional access tools allow us to provide personalized attention to
our customers without the need of additional investments in technical
and human resources.”
“By uplinking Channel
52MX to our satellite infrastructure, we provided a cost-effective,
reliable, and high-quality solution that enables MVS Television to
effectively increase its presence in the North American market,” said
Mariano Aragon-Diaz, vice president, Latin America, for Genesis
Networks. “Time and time again, we’ve shown that we can add great value
to media companies such as MVS by enabling them to reach out to new
audiences and deliver content beyond their own geographical borders.”