MLB All-Star Game Is a Hit With 14.5 Mil. Viewers

Mediaweek
reports that July 16’s Major League Baseball All-Star Game prime time telecast on Fox
delivered the most total viewers since the 2002
game—14.5 million viewers, a 16 percent increase over last year’s
game on Fox, according to Nielsen Media Research Fast National
numbers.

The four hour prime-time portion of the telecast (8:42 to 11:42
p.m.) drew an 18-49 demo rating of 4.5, 10 percent higher than last
year, and an 18-34 demo rating of 4.1, up 8 percent over last
year.

The pre-game portion of the telecast (8-8:42 p.m.) delivered a 3.0
rating among adults 18-49, up 20 percent over last year’s pre-game show.

The game lasted well past midnight, going 15 innings before being
won by the American League 4-3. It was the longest MLB All-Star
game ever telecast.

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