Turner Selects weComm To Deliver NASCAR.COM
weComm has been selected
by Turner Sports, as its mobile applications partner to launch feature-rich
services including NASCAR.COM. Turner partnered with weComm to utilize
its technology to deliver multiple brands with a single mobile application
download, supported on 350 handset models.
The first Turner
application for NASCAR.COM, TrackPass Mobile went live in February 2008. weComm
has built these portals to be easy-to-use and deliver high-speed updates and
video-on-demand even with limited cellular network availability. The services
will use various business models including subscription, free with advertising
and micro payments.
Each subscriber can
personalize his or her TrackPass experience to follow his or her favorite drivers. The application includes Live Leaderboard, Laps Led and an innovative
PitCommand section where fans can view live-updating race information and car
positions on a track graphic along with in-car telemetry data for speed,
throttle/brake positions and RPM. Fans can also listen in to live conversations
between drivers and pit crews, live radio broadcasts, the officials’ channel,
and the ability to scan in-car radio channels, giving fans a fully immersive,
personalised race-day experience.
starting to demand the same experience on their mobile as watching TV at home
and interacting with information on their PC,” said Scott Doyne, Turner Sports
new media business manager. “We want to be at the forefront of the
convergence revolution and by partnering with weComm we have the technology
infrastructure to deliver the optimum mobile user experience.”
The weComm powered
services, which will be built on weComm’s wave3 On-Demand Mobile Application
Platform, will offer users the ability to download multiple high quality and
rich interactive services within a single client application. The platform
scales to support millions of users. weComm’s Managed Services division will
run these applications on behalf of Turner.
“Turner has maintained its
position as one of the most respected brands in broadcasting by engaging with
its audiences through compelling content and the latest technology. With these
new mobile portals, Turner is once again demonstrating that it understands how
audiences want to consume content any time, anywhere,” said Ian Meakin, vice
president of marketing and alliances, weComm.