Alliance Digital Gives UFC Post Punch

The Ultimate Fighting
Championships WEC Mixed Martial Arts fight league entertained a sellout crowd
at The Hard Rock Hotel Casino in Las
Vegas last week, broadcast live on Versus. The event
also marked an important milestone for non-linear post-production gear rental
company Alliance Digital. This was the 35th live broadcast event in the
relationship between Alliance Digital and The UFC.

“In October 2006 – on
short notice – UFC needed an equipment rental company in Florida that could provide five Avid
Adrenalines and a Unity Storage Area Network,” says Curtis Edge, the
director of post production for the UFC. “We called Alliance Digital, and not
only did they deliver the Avids to the required specs, their rates and customer
support were next to none. Since then, UFC has used Alliance Digital
exclusively for its Edit equipment rental needs – we believe they are the best
in the business.”

When asked about the
secret to their success, Alliance’s
General Manager, Tim Okon is quick to point out the “people” factor. “ We are
really fortunate to have some of the best people in the business carrying the Alliance flag,” he
explains. “Our team is out there every day armed with a massive dose of
pride in the organization. When they’re on site designing and building these
‘turn-and-burn’ post production environments, they do it as if it was their own
names on the equipment.”

Okon also doesn’t
hesitate to add high praise for the Team at UFC. “These folks are a pleasure to
work with…they are pros, plain and simple. When you step into their
production environment, you know you are traveling first class. No cutting
corners, no short cuts. The team at UFC puts on a top quality production because
they are willing to do whatever it takes to make that happen. We are very proud
to be a part of supporting those efforts.”

Alliance
Digital is a Virtual Media Communications Company, one of the largest Avid
Technology integrators in North America, with offices in New
York, Orlando, Miami, and strategic depot locations
Worldwide.