Assisting Collegiate Athletics Grow through New Media

As the use of broadband video continues to grow exponentially and the
cost of HD production equipment continues to fall, the same question is
facing every collegiate athletic conference: “How do we take advantage
of new video production and distribution technologies to enhance the
brand of our schools and drive athletic department revenues?” The
Sports Video Group, in association with Collegiate Images, ESPNU, CBS
College Sports Television, the Horizon League, and the Broadcast
Education Association (BEA), is tackling this question and more with
the launch of a new website this summer, SVGU.org. SVG Editorial
Director Ken Kerschbaumer explains the new initiative in the latest
edition of the Collegiate Images Commissioners’ Report.