ESPN and SEC Reach 15-Year Media Agreement
ESPN and the Southeastern Conference (SEC) have reached a milestone 15-year agreement beginning in 2009-10 and continuing through 2023-24. The landmark deal – the longest national rights agreement in ESPN history – will result in ESPN entities carrying more than 5,500 SEC events – including football, men’s and women’s basketball, Olympic sports and SEC Championships.
ESPN has televised the SEC since 1982. All national programming will fall under the branding “SEC on ESPN.”
ESPN and ESPN2 will continue to offer premier SEC games, including Saturday night and two primetime Thursday football games, triple the basketball offerings with three nights (two new) of men’s basketball and present SEC Championships in women’s basketball, baseball, softball and gymnastics.
ESPN Regional Television will become the new over-the-air syndication home for SEC football and basketball games. In addition, ESPN and the SEC will work together to offer multi-sport packages (including football, men’s and women’s basketball, Olympic sports and conference championships) of SEC content for regional cable syndication.
ESPNU will now offer exclusive SEC telecasts, including football and basketball and selected conference championships. In addition, the network will present a weekly, hour-long program on SEC sports throughout the academic year as well as sport-by-sport previews, reviews and specials.
The semifinals and championship of the SEC Men’s Basketball Tournament will be televised nationally for the first time on ESPN on ABC.
All SEC championship games except football will be aired on either ESPN, ESPN2, ESPN on ABC, ESPNU or ESPN Classic.
The agreement will also showcase the academic successes of SEC student-athletes by including twice-annual programs dedicated to academic accomplishments of SEC student-athletes; an annual Campus Connection (students take part in the production) telecast at each SEC institution; a weekly segment on an SEC show featuring academics; and an online SEC Academic Network utilizing ESPN360.com technology.
Extensive coverage of women’s basketball and Olympic sports will be offered nationally through ESPN, ESPN2 and ESPNU and regionally through ESPN Regional Television, including both regular-season and conference championships.
Comprehensive multimedia rights are also an integral part of the agreement as live SEC action, including football and basketball, will be offered via simulcasts on ESPN360.com and ESPN Mobile TV and extensive content rights have been granted to ESPN.com.
ESPN International, ESPN GamePlan, ESPN FULL COURT, ESPN Classic and ESPN Deportes will also feature the SEC.
Each SEC institution retains the right to continue a local multi-media rights package.