Virtual stadium billboards bound for sports telecasts?

The International Herald Tribune reports that next season, advertisements at soccer stadiums may depend on where you
watch the game — viewers in China could catch an ad for a Beijing car
dealership superimposed on Manchester United’s Old Trafford ground. Finnish software startup Supponor has won a new
round of financing for technology that could open new avenues like
these in the $25 billion sports
advertising market. Read the full story here.