Bebo to Include ESPN Content via Syndicated Video Player

ESPN and Bebo have announced that ESPN.com will make its short-form online
video content accessible directly through Bebo’s Open Media platform in
the U.S. ESPN will offer highlights from games and major
sporting events, as well as video clips from ESPN original programming.
The content will be delivered via an ESPN video player that will be
embedded within a tailored Channel Profile. The ESPN Channel page
launched on today and can be found at http://www.bebo.com/ ESPNVideoSC.

“Bebo is a strong, innovative social network that only continues to
grow in the U.S.,” said Matt Murphy, senior vice president, digital
video distribution at ESPN. “Syndicating our content with them allows
us to offer new benefits to fans and advertisers –
giving fans more access to our content and giving our advertisers
access to a broader audience. It’s a win-win for all parties.”

Content available through ESPN’s Channel Profile on Bebo includes SportsCenter Right Now, a twice-daily capsule of top sports stories, highlights and breaking news; clips from ESPN programs such as Mike and Mike in the Morning, Pardon the Interruption
and Around the Horn;
and breaking news and game clips from major professional and college
teams and sporting events. The multi-sport video player will also offer
links to ESPN.com content related to the video topics. Additionally, a
recently announced
deal with Major League Baseball’s Advanced Media will expand coverage
of MLB on ESPN’s syndicated player.

Users can access ESPN content through the Channel Flipper accessible via the Bebo.com homepage or by going directly to http://www.bebo.com/ ESPNVideoSChttp://www.bebo. com/xxxxx”
o ” http://www.bebo.com/xxxxx.
Bebo launched its Open Media platform in November 2007 to take
advantage of the exploding popularity of rich media content online as
well as the movement of advertising towards brand association with
online content. The service’s flexible architecture enables
media companies to join Open Media on their own, without protracted
licensing negotiations. Partners are able to distribute their
content using their choice of media player which can carry their own
advertising.