CBS To Stream All 2008 SEC Football Games Live

As part of an all-encompassing 15-year extension of its media-rights deal with the Southeastern Conference, CBS Sports will stream its entire 2008 SEC college football schedule live — for free — on
“In keeping with CBS’s vision of using multiple platforms to better serve our viewers no matter where they are,” says Mike Aresco, EVP of programming for CBS Sports, “we are pleased with the cooperation of the SEC to be able to stream all of our SEC on CBS games this season.”
CBS Sports had previously experimented with subscription-based streaming on CBS College Sports’ XXL platform, but Aresco decided instead to go with a free-to-user model. As pure simulcasts, the streams will not incorporate any additional features at this point.
Available through a branded player, the streams will include all network commercials. No additional advertising will be sold for the streamed games this year, but CBS is considering in-stream advertising sales for future years.
In total, 17 SEC games will be streamed live this season, including the Championship Game in December.
As another point of incorporation between the national network and the CBS College Sports cable network, CBS’s
College Football Today pre-game show will also be simulcast on the CBS College Sports Network.
“That’s part of our cross-promotion and our working with the College Sports Network to serve fans of both CBS and our cable network,” Aresco says.
No announcements have been made concerning streaming of CBS’s other college-football packages, which include the Army-Navy and Notre Dame-Navy match-ups.

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