Launches on ESPN Mobile Web

In a continuing effort to serve Hispanic sports
fans wherever and whenever, ESPN Mobile has made available to
mobile users. The launch of the site enables one-click access to news, scores,
and stats from ESPN Deportes, free of charge to anyone with mobile Internet
“ESPN recognizes that the U.S. Hispanic market is
one of the most important mobile segments and that Hispanic users consume more
content from their cell phones than the general population,” says Oke Okaro,
vice president, mobile product development and international digital media.
“ESPN’s Mobile Web is consistently one of the top 10 most trafficked mobile Web
sites in the
United States
and we believe adding ESPN Deportes content enhances our overall offering for a
new audience.”
At launch, the ESPN Deportes mobile Web site will
feature in-depth soccer coverage, including Primera División de México,
Argentina, Futebol Brasileiro, English Premier League, Spanish La Liga, MLS,
and all the most popular global and Central/South American leagues and
tournaments; news and scores from MLB, NBA, NFL; and player search for direct
access to Latin American and Hispanic stars. Fans also have the ability to set
favorite teams from the NFL, MLB, NBA, and various soccer leagues and access ESPN
Deportes television listings.
ESPN’s mobile Web site will offer additional
functions in the near future, including increased coverage of rugby, Latin
American baseball and global basketball; special coverage sections for events;
fantasy games; Spanish-language breaking news; and team alerts.

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