Adobe CS4 Supports AVC HD

Adobe will offer native support of Panasonic’s AVC HD. The latest version of Adobe Creative Suite Production Premium (CS4), a pre- and post-production solution for creative professionals, will support all Panasonic AVCHD-format products, with no transcoding or rewrapping required.
AVCHD, the industry’s H.264/AVC high-profile compression format, provides a near doubling of bandwidth efficiency with improved video performance over the older MPEG-2 compression used in HDV formats. As a result, AVCHD recordings made by Panasonic AVCCAM camcorders are crisp and clear, even during fast motion, reducing image degradation associated with HDV and other tape- or disc-based systems as well as eliminating tape drop-outs. The company’s flagship AVCHD model, the new AG-HMC150 professional 3-CCD handheld camcorder, provides professionals and enthusiasts alike the flexibility of high-quality 1080/720 AVCHD recording at bitrates up to 24 Mbps and a simple, solid-state SD memory-card workflow.
Panasonic’s AVCCAM camcorder lineup, includes the AG-HMC150 handheld and AG-HMC70 shoulder-mount models.
“This next generation of CS4 software demonstrates Adobe’s industry leadership in supporting efficient, tapeless workflows that leverage advanced camera formats for producing high-definition content,” says Michael Bergeron, strategic technical liaison, Panasonic Broadcast. “Beyond the many benefits of the complete CS4 toolset — streamlining the creative process, easily expressing ideas in different media, sharing work with clients and fellow creatives — the enhanced value for Panasonic customers is a seamless professional AVCHD path.”
“We are committed to providing world-class technology and forging industry initiatives — such as our support of Panasonic’s P2 HD and, now, AVCHD formats — that enable our customers to create rich, engaging content and deliver it to audiences on virtually any platform or device,” says Jim Guerard, VP/GM of Dynamic Media at Adobe.