Nielsen Lands Data Deal
Story Highlights
For years, marketers have been calling for the second-by-second
TV-viewing data that cable boxes can collect. Now, the Wall Street Journal reports, Nielsen is answering
that call, securing its first customer for a new service that draws on
hundreds of thousands of set-top boxes.
The deal, with National Geographic Channel, to be announced as early as
Tuesday, partly reflects the growing competition Nielsen faces in the
TV industry.
Read the full story here.
