ESPN to Televise Inaugural College Football Game at Dallas Cowboys’ New Stadium

ESPN will televise the first college football game
at the Dallas Cowboys’ new stadium in Arlington,
TX, on Saturday Sept. 5 when Oklahoma and BYU take
the field in what will be the 2009 season opener for both teams. The
Labor Day weekend contest will kickoff in primetime and be televised on ABC or
ESPN as part of the second annual
ESPN Kickoff Week
Presented by
Gillette, which will feature extensive college football content across
multiple ESPN outlets during the first week of the season.

The game will mark the beginning of a new five-year
agreement between the Dallas Cowboys and ESPN to bring a college football game
to the club’s new stadium each year during the Labor Day holiday weekend.

The OU-BYU game this fall will be just the second
meeting between these two football programs. The Cougars won the only
previous meeting 31-6 in the 1994 Copper Bowl.

“We are excited to host such strong traditional
college football programs as those at the University
of Oklahoma and Brigham Young
University in our
first-ever college football game at our new stadium,” says Dallas Cowboys owner
and General Manager Jerry Jones. “I don’t think there is a better place than Texas to celebrate the kickoff of the 2009 college
football season, and I don’t think you will find a better stadium for watching
that football action than our new home in Arlington.”

George Bodenheimer, president of ESPN Inc. and ABC
Sports, adds, “We are delighted to present this compelling game and
impressive new venue to a national audience and look forward to working
with Jerry Jones and the Dallas Cowboys in future years to build a new
tradition in college football.”

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