Tiffen Takes Over Lowel-Light
The Tiffen Co. has assumed manufacturing as well as worldwide distribution and marketing of all Lowel-Light products. ”This agreement between Tiffen and Lowel is a perfect fit”, says Tiffen Co. President/CEO Steven Tiffen. “The broad range of lighting products Lowel offers, complements our name-brand photographic accessory lines, and our distribution channels reach the same markets. We are both very excited about this expansion and the opportunities it presents us with now and in the future.”
Says Lowel Co. President Marvin Seligman, “We’re proud to enter into this joint effort where Tiffen will manufacture and market our equipment. As we enter our 50th year, this partnership with our longtime friends, brings us closer together with Tiffen and its other premier brands, such as Steadicam. It allows us to concentrate on what we do best: create innovative, functional, and elegant lighting tools for today’s imaging world.”
Dealers and those interested in obtaining more information about Lowel products will continue to be able to contact Lowel through its normal channels. However, all orders will now be processed and shipped through Tiffen.