ESPN Launches ESPN360 In Chile
Chile joined Brazil and Mexico as the third Latin American region to give its
sports fans access to ESPN content on the Web, when ESPN360 Chile officially
launched on VTR-owned GO!, the largest provider of broadband Internet access in
the country. The broadband service launched in the U.S. in January 2005, before expanding to Mexico in 2007 and Brazil in 2008.
The ESPN360 platform, like its U.S.
counterpart, features on-demand sports video, live events, and high-quality long-format video. Subscribers have access to exclusive events, such as
live UEFA Champions League matches, Italian Serie A soccer, and the Indianapolis 500, among
other events. ESPN360 Chile also features local content, including a
growing library of Spanish-language video and such events as International X
Games and original studio news shows, including
ESPN Recuerda, all with the goal of serving the fan
with localized content.
expansion of ESPN360 product is in line with the company’s overall strategy
to deliver globally and locally relevant content to fans around the
world,” says Tim Bunnell, SVP, programming and marketing,
ESPN International. “This product delivers fans a new and dynamic sports-entertainment experience, based on great content and leading broadband
technology, just as ESPN360 has done before in the U.S., Mexico, Brazil, and other countries around the world.”
currently offers two television networks in Chile (ESPN and ESPN+ serving the
Southern cone), ESPNdeportes.com, and ESPN Radio.